Give customers the video entertainment service they’re waiting for
with vTap Mobile Web Video Service

Over the past decade, the mobile phone has evolved into far more than a portable telephone. Embedding broadband access into mobile devices has transformed mobile service into the fastest-growing digital media distribution channel. Now that the video resolution on mobile displays features near TV-quality picture, consumers are anxious to make portable web video viewing a part of their daily entertainment diet.

The Two Obstacles to Adoption
Slowing the full-scale adoption of mobile video viewing, and the increase in data and subscription revenues it represents, is the inconvenience of conventional content discovery on mobile devices. Their small keyboards and limited functionality have severely curtailed both operator and consumer enthusiasm for web video viewing simply because there is no easy way to search or browse the exact web video the user is looking for. Not willing to disappoint subscribers, mobile operators have been eager for the right discovery solution to come along before adding web video services to their data service offerings.

In addition to the discovery issues, there’s another reason why mobile operators have been reluctant to add web video services. Web videos are encoded in a variety of formats, many of which are not supported by mobiles. Because the mobiles can’t always decode the video, the desired web clip, even if found, may not be viewable – risking yet another potential moment of consumer disappointment.

The vTap Solution
vTap solves both adoption issues to create a winning web video experience for users. First, its unique search solution is character-based and therefore requires very little text input effort. Users do not have to type in full keywords. The intuitive technology can also be personalized to each customer’s preferences, to “remember” the essence of past requests and apply the learning to speed up subsequent queries. Advanced clustering algorithms organize search results in a way that’s easy to browse, even on devices with extremely limited on-screen navigation functionality. vTap also solves the format issues associated with mobile phones, so that users will always be able to view the web clip they have found on the mobile phone.

How it Works
The key to the power of vTap is the Veveo Search Complex, that is hosted by Veveo. Using advanced proprietary web-crawling techniques and algorithms, the web is crawled with specific focus on identifying links to the videos embedded in web pages. Only the most relevant metadata corresponding to the videos is identified from the web pages containing these videos. This metadata is then correlated with relevant metadata from other sources. The metadata and relevance metrics associated with the web videos are then used to create a web video search index that is used by our unique proprietary search algorithms that employ new-to-the-world computer science techniques and complex mathematical concepts.

At the device level, an embedded thin-client sends user queries to the Veveo Search Complex. Once received, the Veveo Search Complex processes the request and then relays results back to the device where the thin-client converts them for display. A client-less XHTML solution for normal mobile browsers and an AJAX-based solution for iPhones is also available.The thin-client component ports to multiple platforms including J2ME, Windows Mobile, Symbian and RIM.

In addition to helping users discover the web videos of their interest, the Veveo Search Complex also ensures the mobile requesting the video receives it in a format that is compatible with that mobile.

The entire Veveo vTap service easily integrates with common mobile network infrastructures by leveraging existing capital assets and technologies.

Request an In-person Demo Today
vTap provides you with a distinct competitive advantage by enhancing your customer’s web video experience – that’s the important reason to embed vTap in your system. But it’s not the only one. You can also use vTap to build incremental data revenues, advertising revenues and create content distribution partnerships with key providers.

Of course, the only real way to appreciate just how much vTap can do for your business is by signing up for a guided, in-person demo. To set one up, simply contact sales@veveo.net. In the meantime, you can get a taste of the power of vTap at http://www.vtap.com.

Custom Solutions
In addition to vTap, Veveo can create a custom discovery solution that enables customers to easily search and browse your mobile content catalog—ring tones, themes, music, wall papers, etc.  Contact us at sales@veveo.net to discuss.